Circana: Private label takes different paths in the US and Europe
With national brands leaning on promotions, retailers are betting on premium private label, better-for-you innovation and ESG commitments to build long-term trust and loyalty
Clean label
CPG brands put a better-for-you spin on Easter favorites
This Easter, brands are offering indulgence with less guilt. From sugar-free marshmallows to plant-based chocolate, manufacturers are meeting demand for mindful sweets
10 global trends shaping F&B
What trends are driving changes in the F&B industry?
Future Food-Tech San Francisco
Clean label drives protein innovation – from seaweed stabilizers to yeast‑based alternatives
Ingredient innovators are using macroalgae and microbial fermentation to reshape the future of clean‑label, high‑functionality protein products
Future Food-Tech San Francisco
Fortification vs processing: Why the line is blurring in food design
How are food leaders rethinking fortification and processing to deliver nutrient‑dense, functional – and joyful – foods?
FDA delays beetroot red and spirulina color approvals amid stakeholder safety and labeling worries
Agency delays effective dates for color additives after GMO/Toxin Free USA and Obelisk Tech Systems challenge safety reviews and ‘no artificial colors’ labeling
16 trends at Expo West: Convenience, function and ‘feel good’ food redefines innovation and marketing
From packaging breakthroughs and GLP-1-friendly formulations to regenerative claims and sensory-driven products, brands are balancing health, sustainability and indulgence in a rapidly evolving market
Scaling precision fermentation: Why capital and collaboration remain the biggest hurdles
Industry experts cite massive CapEx, supply bottlenecks and regulatory complexity as key barriers
Fermentation growth collides with manufacturing shortage – iFAB aims to fix it
As Europe and Asia outpace the US in precision fermentation investment, an Illinois-based consortium backed by ADM and a $51 million federal grant aims to catch up
Future Food Tech San Francisco
AI assists, but active ingredients still lead in wellness innovation
Industry leaders at Future Food Tech said AI tools are helping product developers, yet rigorous ingredient science continues to set the pace for better-for-you foods and beverages
News Bites
From war‑driven inflation to GLP‑1 eating trends: What mattered in food this month
From international supply instability to GLP‑1s reshaping eating habits and a booming condiment category, this month’s roundup tracks the forces rapidly reshaping how food is made, priced and enjoyed
Can brands cut sugar without killing taste, texture or trust?
As sugar shifts from ingredient to liability, food and drink manufacturers are rebuilding sweetness from the ground up using rare sugars, fibres and fermentation-driven innovation
Future Food-Tech San Francisco
Collaboration, not capital, is driving the next wave of food innovation
Industry leaders at Future Food-Tech San Francisco say lower investment levels are giving rise to an era of deeper cooperation among stakeholders focused on creating healthier products
Future Food-Tech San Francisco
Inside the race to reinvent food color: Global Food Tech Awards Americas heat winner pioneers new approach to natural dyes
Award-winning biotech Michroma is using fungi-based fermentation to tackle the cost, supply and performance challenges holding back natural colors
The retail playbook that took a clean label soda from natural to mainstream
Clean label soda brand Nixie outlines the retail and merchandising strategy that is helping it compete in conventional aisles
How snack brands can stay resilient in an era of disruption
From GLP-1 drugs and AI to fast-shifting shopper preferences, founders and experts urge snack brands to double down on focus, purpose and agility
Can fermented bean protein be the new ‘it’ category?
Wildbrine bets big on creating a new category with its fermented chickpea salads
Seed oils are out, avocado oil is in – and snack brands are leading the switch
Chip makers are transitioning to avocado oil, due to backlash against seed and vegetable oils
Relaxation drinks boom as consumers seek calm
The global market for functional ‘chill out’ beverages is growing by more than 8% annually, driven by adaptogen-fueled brands like Recess, Hiyo, Brēz and Trip
Rooted in Chicago and Nepal, two pet food brands share a strategy with simple ingredients
It’s a family affair for Nak Chews and Ava’s Pet Palace. Though their clean-label pet treats are developed on opposite sides of the globe, the two independent pet food companies share a common non-negotiable for today’s pet parents: no mystery chemicals...
Whole Foods’ small-format stores could boost CPG startups
The grocer’s UK small-format rollout, together with its US LEAP accelerator and UK Brand Pitch Day events, is creating new opportunities for emerging brands
Opinion
The new paradox: Protein vs processing
Protein is the snack industry’s hottest claim but if the foods delivering it are still ultra-processed, the sector may be building its next health halo on shaky ground
High-fiber konjac could be the next big competitor in better-for-you foods
From noodles to “inner beauty” drinks, konjac is moving beyond Asia to challenge established categories across the US functional food landscape
Global seaweed snack sales could double to $4.66B by 2030
North American and European markets are experiencing the fastest growth in seaweed snacks
Classic condiment sales are slipping, and innovators are moving in
As mayonnaise, ketchup and salad dressing sales decline, brands like Primal Kitchen, Truff and Lucky Foods are driving growth with healthier oils, bold spices and elevated flavor experiences
Wisecode gives brands a new way to claim they’re non-UPF
Built on an ingredient-level ultra processed food standard and a database of more than 840,000 products, the app’s new Non‑UPF Shield lets food and beverage manufacturers quickly verify products
Natural and organic food & drink poised to hit $427 billion by 2029
With most shoppers buying natural and organic but many unsure what it really means, brands must better explain health benefits and value, according to experts
Half of US shoppers worry about artificial ingredients, want EU-style bans
A new Acosta Group study finds growing demand for transparency and cleaner labels as consumers push for stricter rules on artificial ingredients
The clean label chocolate revolution has begun
Clean label chocolate is gaining momentum, and reshaping indulgence
Natural Products Expo West 2026
New beverage launches to watch at Expo West 2026
Pura Soda, Beyond Meat, Nixie, Malk, Tractor Beverage and more unveil their latest innovations in natural and organic drinks
At what point does ‘transparency’ become operational chaos?
In the US, the drive for ingredient transparency is beginning to feel less like steady progress and more like a stress test for the modern food system
Smucker sues Trader Joe’s, as Uncrustables shifts from freezer to fridge
Smucker is retooling its $1B Uncrustables line for ready-to-eat convenience while battling knockoffs in the frozen PB&J arms race
FDA allergen threshold guidance could reduce liability for food brands
FDA guidance on allergen thresholds may help brands label products more consistently while reducing risk
Mondelēz charts next growth wave across North America, Europe and emerging markets
The company is tailoring its strategy by region, courting value‑seeking US shoppers, fixing European chocolate margins and using Oreo‑led biscuits and cakes to unlock runway across China, India, Brazil and Mexico
Fancy Faire
6 trends redefining spicy beyond extreme heat to reach new consumers
From sweet-heat pairings and clean-label innovation to global flavor exploration and softer packaging cues, brands are transforming spicy into an everyday, elevated experience
Europe embraces blended proteins faster than the US, report finds
Blending animal and plant ingredients is emerging as a pragmatic path to scale protein diversification, says Food System Innovations
Fiber is entering its protein moment – and it’s more multi-faceted than we think
How advances in fiber chemistry and sourcing may influence the next generation of food products and health
Protein, probiotics and clean-label products top targets in new wave of CPG lawsuits
Law firms warn CPG clients to prepare for tougher scrutiny under MAHA-driven policies, Prop 65 claims and state-led investigations targeting ingredients, packaging and label language
Florida’s glyphosate bread test has bakers on edge
The US state’s decision to publish glyphosate residue results for supermarket bread has reopened questions around food safety, scientific context and how regulatory data is interpreted by consumers
FDA eases ‘no artificial colors’ labeling rules, paves way for natural color adoption
FDA eases ‘no artificial colors’ claims, but ambiguity over ‘petroleum-based dyes’ leaves manufacturers cautious
PepsiCo cuts prices on Lay’s, Cheetos and Tostitos ahead of Super Bowl
CEO calls the move a ‘surgical investment’ as the company integrates Siete Foods, Poppi and its expanded Celsius partnership while preparing relaunches of Gatorade and Quaker Oats
Plant-based meat laws aren’t misleading, court rules
Court finds that requiring disclaimers like “does not contain meat” violates free speech, marking another victory for Tofurkey, Plant Based Foods Association and the Animal Legal Defense Fund
Kroger, Hy-Vee and UNFI make better-for-you private-label plays in 2026
Store brands nearly triple the dollar sales growth of national brands, as grocers position wellness-focused products to capture health-conscious shoppers
Mars, Danone and Mondelēz roll out star-studded Super Bowl ads
From celebrity cameos to cashback promos, food and beverage brands are pulling out all the stops ahead of kickoff
Hellmann’s, Heinz and McCormick dominate the mayo market – but for how long?
Mayonnaise giants are squaring off against better-for-you upstarts like Graza and Chosen Foods in the race to reinvent a creamy classic
Ultra-processed food fears mount even as consumer understanding about it lags
Americans increasingly factor processing into food choices, but inconsistent definitions and tradeoffs around convenience and cost leave room for clearer communication, according to new IFIC research
Diet Trends
Millennials and Gen Z scrap formal diets for functional and high-protein foods
Spins analysts say younger consumers are turning to wearable technology and AI tools to customize nutrition and choose foods that deliver health benefits and flavor
Diet Trends
Fiber’s comeback: Why snacks are embracing the next functional macro
Fiber is making a comeback in snacks as gut health trends, GLP-1 use and clean-label demands reshape functional food innovation
Diet Trends
Circana maps 3 ‘healthy eating’ white spaces for food manufacturers in 2026
Study highlights how fiber, convenience-driven healthy meals and mood-boosting products are redefining better-for-you trends
2026 yogurt innovation: Tropical, protein-packed and trendy
From tropical flavors to protein-rich options, yogurt continues to balance bold taste with health-conscious trends